![]() In keeping with the subway theme, MetroCard machines in five stations will spew out Glossier-branded MetroCards printed with red lipsticks. Naturally, “You Look Good” is etched into the mosaic and faces a mirror, begging you to take a selfie. At Glossier, white, red and pink tiles are fashioned into roses, orchids and a tube of Generation G lipstick. It’s the same workshop behind the tiled murals in some of the city’s subway stations, including Roy Lichtenstein’s Pop Art in Times Square and the sea turtles and jaguars at the Museum of Natural History stop on 81st Street. ![]() The pièce de résistance, a floor-to-ceiling New York City subway-style mosaic, was made by Miotto Mosaic Art Studios with tiles imported from Italy. The flagship has its own exclusive black hoodie (so New York!), and $5 from each sale will be donated to the Sadie Nash Leadership Project, which seeks to equip young women with leadership skills. Robyn Rapaport, 25, is another Gen Z-er who made the trip to the Glossier store because of the “aesthetic.”Īn old-school carnival claw machine gives players a chance to win G-shaped cookie cutters, hair clips and more, and an area called a gift shop is stocked with merch, current and of years’ past back by popular demand, like a 2022 beach bag from the Miami store. “I appreciate that they make the checkout aspect collaborative once you have tested the products, and picking up the pink bag felt like a reward.” A longtime Boy Brow and Cloud Paint fan, she picked up a “special occasion product” - a red lip gloss. Kemal’s nails matched the pink Glossier shopping bags (a coincidence). ![]() “When we were walking over here, we noticed the girls holding the pink bags,” said Eva Kemal, 22, a health-care consultant who was standing next to a You Look Good selfie mirror with Audrey Pooser, a college friend. Only Glossier, purveyor of youthful beauty products, had a line outside. ![]() Direct-to-consumer brands like Everlane, Brooklinen, Interior Define, Parachute Home and Gorjana are interspersed here between the giants: Nike, H&M, Patagonia and Lululemon. On a Saturday afternoon in late January, a stretch of North Sixth Street in the Williamsburg neighborhood of Brooklyn looked as if the internet had physically manifested itself. ![]()
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